Podcasts- A subject of little note, and may never be that big.

In 2007 I was on a podcast with a friend of mine. We did alright ratings wise, but it seemed that with every podcast after that that I did would do ok, then eventually fail. I thought to myself if it was me or what I was producing, but eventually came to the conclusion that people just don't have the time. Podcasts are usually around 45 minutes or more, and people just don't have time to listen to an entire show. Even though through the integration of podcaststs to iPods, MP3 Players, and even some televisions, it still means you have to take an hour out of your day to listen to them. Apple even has an entire part of it's iTunes store made just for podcasts. People will download them with the full intent to listen, but will maybe listen to the first 17 minutes then get bored with it. I learned that if you do a podcast, you need to be entertaining. If you want people to sit down, slow down, and listen to you and a friend talk for an hour, you need to have a good sound topic. Still even if you have all of this, people just don't care. Like I said, people just don't care. There are a few successes, but these are mostly people who are "tech-savvy." Take Leo Laporte and his TWiT Network- He holds one hell of an audience. TWiT is a technology based podcast network with around, like, 10 shows or more(?). Leo Laporte started on a TV show called Tech TV. The show was taken off the air, and the audience followed him to the internet where TWiT is now flourishing, with revenue in the MILLIONS. If every podcast net work was like this, everyone who had a podcast would be a millionaire? That 'aint happenin'. Ever. There will always be that one dominant fixture in podcasting if it survives. With talk radio, internet radio, and other more-modern internet outlets, there are just too many for it to thrive. Podcasting will always be around in a form, but will never be as big as radio. 

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